Me he mirado por encima este artículo:
http://www.iii.co.uk/news-opinion/richa ... it-machine
Soy un poco "donkey, mr danger" con el ingles, pero os dejo parrafos interesantes:
I’ve got bad news for disenchanted gamers complaining on the Internet. The company’s attitude towards customers is as clinical as its attitude towards staff. If you don’t like what it’s selling. You’re not a customer. The company believes only a fraction of the population are potential hobbyists, and it’s not interested in the others. The move to one-man stores has reduced the number of customers, sometimes by 30%, but the stores are profitable now.
The company’s mission statement is “we make the best fantasy miniatures in the world and sell them globally at a profit and we intend to do this forever.” It does not mention games.
only about 20% of Games Workshop’s customers are gamers
When another shareholder asks if the company would sell games with pre-painted easy to assemble miniatures like the popular Star Wars themed X-Wing game, there’s a collective growl from the Games Workshop people. It wouldn’t be a hobby business then, it would be a toy company.
The company cannot divulge sales figures, its in a closed period and Age of Sigmar is only in its third month, but in terms of other metrics, downloads and Sigmar themed magazine sales, management seems more than satisfied.
Sigmar sounds like a good product, and I think maybe I should buy it for Joe for Christmas. (...) He just wants to play. (...) I don’t think he’ll ever walk into a Warhammer store because he wants to paint a Stormcast Eternal. Maybe we’ll get him X-Wing instead.
Me ha parecido bastante interesante. No es el típico artículo de un aficionado al juego.